• Images Images-4 I don’t usually write about fashion. 
    But I can no longer remain silent about the latest trend in shoes.  Some call them “Strappy Heels”.  Some call them “Gladiator Heels”.  I just call them “Freakin’ Ugly”!

    I don’t get the “Bondage Chic” look.  But I’m obviously in the minority; these god-awful shoes are everywhere.  The stores are full of them, so I presume someone must be buying them.  But who?  And more importantly, why?

    The GUESS website features their nastily studded “Vashti” model, inviting fashion-forward shoppers to “Look pretty in pumps…strap on these lovely strappy high heels that were made for the spotlight!”

    “Pretty” and “lovely” are not exactly the adjectives that come to mind when I look at these hideous heels. “Revolting”, “grotesque” and “%#@** uncomfortable” are more like it.

    But isn’t that the whole point of extreme fashion trends?  If the Great Unwashed and Tragically Unfashionable such as myself have to ask “why?”, then you’ve got a surefire hit.  “Sensible shoes”?   You must be kidding.  The whole purpose is to shock. 

    I’m now of an age where I have a fetish for comfort.  My criteria for choosing shoes is guided less by fashion, and more by the simple philosophy:  “First, do no harm.”  If the shoes are gentle on my bunions and I can walk in them for more than ten minutes without screaming,  I’m thrilled. Which means I’m officially into Old Lady Shoes – just point me to the Easy Spirit aisle. 

    One reason I was so disturbed to see the new Bondage Chic shoes is I thought we were finally entering an era of stylish but comfortable shoes.  The extremely pointed-toe stilettos that have been the rage for the last several seasons seemed to be on the way out.  In their place, I suddenly started to see cute, rounded-toe kitten heels and flats.  Heaven!

    But of course, it couldn’t last.  The shoe designers had to get crazy on us again.

    The only consolation is that the Gladiator Heels wearer of today is the Podiatry patient of tomorrow.  I, for one, can hardly wait for these masochistic, young fashion-istas to start complaining of bunions, hammer toes and Plantar Fasciitis.  Call me if you need the name of a good podiatrist.

  • Images It seems we Americans are having a lot of conversations these days.  Just listen.  You can't turn on a talk show or the nightly news without hearing someone say, "We need to start the conversation.

    We need to start the conversation about a whole bunch of things – from Teen Pregnancy to Immigration to Race Relations.  The more controversial the subject, the greater the need to start the conversation.  President Obama wants to start the conversation  about a number of touchy issues.  These topics are so highly charged, so incredibly sensitive, they can't possibly be discussed or, God forbid, debated.  But maybe we can have a conversation about them.  Or rather, we can start the conversation (the implication being that we'll never actually get through the conversation without all hell breaking loose).

    Where did "starting the conversation" start?  I don't know for sure, but it has a vaguely "Oprah" feel to it.  I can just hear Dr. Phil telling the battered wife of a chronic alcoholic, "You need to start the conversation with him about how his toxic behavior is jeopardizing your relationship."  A conversation is so much nicer than say, a screaming domestic brawl.  It feels so civilized. 

    Of course, since we live in an interactive world, it's not enough to merely start the conversation.  We also need to join the conversation.   No longer can you sit on the sidelines, alone with your thoughts.  The conversation is on and you damned well better participate.  Which is why every CNN host from Larry King to Anderson Cooper urges viewers to "join the conversation" on their blogs, where "the conversation continues!"   You can bet some marketing person felt it was necessary to elevate mere "blogging" to "taking part in a national conversation".  "Joining the conversation" sounds so much loftier than saying, "Hey, we really don't give a rat's ass what you think, but you, too, can mouth off about this topic at Anderson Cooper 360!

    Healthy debate is a good thing.  So let's keep talking about the tough topics.

    But starting the conversation is all talked out.  It's time to shut up about it.


  • Cupcakes65

    Food trends always make me nervous.  I can never understand why a food that’s been around forever, just lingering in the gastronomic backwaters, suddenly becomes all the rage. 

    The latest example of this is the cupcake craze.  In the last year, several “cupcakeries” have sprung up in my neighborhood.  I assumed this was merely another precious Bay Area phenomenon. But no… according to a local “Cupcake Tasting Tour” website, “…the cupcake scene in San Francisco is still in its infancy compared to New York”.  So now there’s a cupcake scene.  Who knew?

    The first time I spotted one of these cupcake emporiums, I had mixed feelings. 
    On the one hand, there is something charmingly retro about cupcakes.
    I brightened at the notion of something so simple and unassuming catching on with today’s generation.  If the twenty-something foodies in my neighborhood could stand in line just to buy cupcakes, things couldn’t be all bad.  However, it also made me suspicious; why cupcakes?  Why now?  Why were these long-overlooked baked goods suddenly all the rage?  So many questions…so few answers (if you have any theories, kindly share them with me).

    The Cupcake People know there’s something cute and childlike about cupcakes.  So the cupcakeries are all about cute; the interiors feature lots of pink and pastels and cloyingly cute graphics.  But since they’re selling gourmet cupcakes, the cupcake makers must also elevate their modest cupcakes by adding an air of pretense to the whole experience.  One popular, local cupcakery includes this message on their website: “We appreciate your business and thank you for supporting our vision of an artisan treat.” 

    The moment you attach the words “vision” and “artisan” to cupcakes, you know you’re in trouble.

    But that’s how it is with food trends.  One day you’re eating Mac ‘n Cheese…the next day, you discover you’re really eating “Comfort Food”.  Krispy Kreme elevated the glazed donut to a religious experience.  And don’t even get me started about the coffee craze.

    What’s next?  Lettuce tastings?  Toast bars?

    Look, I have nothing against cupcakes.  I like a sweet, delicious
    cupcake as much as the next person.  But there’s something a little too cloying and self-conscious about these cupcakeries.  A few years ago, the hip young things in my neighborhood wouldn’t have been caught dead eating cupcakes.  Now, they can’t get enough of them.  And when cupcakes get reviewed by cupcake connoisseurs who use words like “unique”, “flawed” and “memorable”, be afraid…very afraid.

    Let’s just say it all leaves a bad taste in my mouth.

  • FH000006

    A picture is worth a thousand words…

    And right now, I'm lucky if I can peck out even a hundred words with…"The Claw".

    If you've been wondering why I haven't written anything for over a month, this is my excuse.  Yes, it's my RIGHT hand…I broke my finger…had surgery…no, I'm not sure how long I'll be in the cast.  And yes, it's a colossal pain in the butt.

    I've also discovered it can be a learning experience. I have learned that when one's hand is in a giant cast/sling contraption, one gets a lot of attention. People are mostly sympathetic and incredibly helpful, and naturally, I milk that that for all it's worth ("it's my pity party and I'll cry if I want to…") Others just ignore you, don't hold the door, or walk right into you (when you're trying to protect your injured limb, walking down a busy city street is like a giant game of Chicken… almost everyone will try their best to bump into you). Homeless people still ask
    for handouts – I guess they think I'm faking it.

    I've also learned that virtually everyone will ask, "How did you do it?", even if they don't really want to know the answer. That's ok. By now, even I'm bored with the story.

    So the bad news is, I can't blog much.  But that's also the good news.  At least for now, you get a break from my ranting.   Enjoy it.

  • This is a late-breaking update to my previous post, "Crimes and Moisturizers". 

    So…I've just been to Walgreens and it seems the situation regarding locked up merchandise has become even more dire.  I needed to buy a bottle of shampoo.   When I arrived in the shampoo aisle, almost every shelf was covered with a Plexiglass shield.  Nexus…Garnier…Redken…Herbal Essences…all under lock and key.  The only exceptions were Pert Plus and Head & Shoulders.  I have to hand it to these shoplifters; they really know their hair care products.

  • Just because you have the technology to do something doesn’t mean it’s a good idea to do it. 

    Case in point:  High Definition TV.

    Since the advent of the television set, there have been only a handful of truly useful inventions: color, the remote control and the Mute button are among them (ok, I’ll throw in VCRs, DVD players and maybe Tivo).  These were all welcome advances.  High Definition is not.  I wouldn’t even call HD an advance.  I’d call it a scam.

    HD is the perfect example of creating a need for something no one needs.  I know, some people say it’s great for watching sports (“…you can see the whole field!“).
    If I watched sports, maybe I’d agree.  But for everything else, it’s  terrible.

    In all the years I’ve been watching TV, never once have I said to myself, “Gee, the picture just isn’t sharp enough…if only I could see the pores on Lesley Stahl’s face…”

    Recently, I had a chance to view a few shows on an HD set.  What I saw convinced me that High Def isn’t only pointless, it’s downright disturbing. 

    For example, on my regular TV, Anderson Cooper has an impressive head of stylish, closely cropped silver hair.  But to my horror, on HD TV, I could also see patches of his pink scalp peeking through.  Which means that instead of paying attention to what he’s  saying about the Economy, now I’m worried poor A.C. needs to get some Rogaine   – and fast.

    I also watched a Citracal commercial.  In the spot, a young woman sits barefoot on a stool and talks to the camera about the importance of keeping her bones healthy with Citracal Bone Density Builder. I’d seen this same commercial several times before, and never understood why a thirty year old woman would be talking about Osteoporosis.  No matter.  On HD TV, I didn’t pay attention to any of that.       I was much too busy looking at the woman’s blotchy, red feet.  Take a look next time – they really are quite unattractive.  Her feet were so distracting, I didn’t hear a single word she said.  From now on, I will always equate Citracal with blotchy feet. (Note: I’m not sure why the woman is barefoot to begin with, but I’m guessing it’s supposed to connote “honesty”). 

    Do we really think this is an improvement?  As with most things, I would argue that when it comes to TV picture quality, less is definitely more. 
    So I’m going to enjoy my Low-Def TV for as long as possible.  After all, I watch TV to escape reality – I don’t need to get up close and personal.  And frankly, there’s a whole lot I just don’t care to see.

  • I spend a lot of time in Walgreens.  You might even say I pretty much live there. 
    So I'm highly attuned to even the slightest changes at the stores.

    Lately, I've noticed a disturbing new trend.  The store is locking up certain merchandise behind glass (or rather, Plexiglass).  If you wish to purchase an item, you must find a sales clerk (always easier said than done), and have them unlock the case to give you access to said item.  It's annoying, to say the least. 

    At first, the only items that were being "guarded" in this fashion were disposable razors.  I had to ponder the reasoning behind this; had 6-packs of plastic Bic razors become a new favorite among shoplifters?  I suppose there was some logic at work here; shoplifters care about personal grooming… they need to shave…and those disposable razors really are a bit pricey.  Or was it something even more sinister?  Maybe knives had become too expensive, and now Bic razors were being wielded as weapons. It was all a bit odd, but I was willing to give Walgreens the benefit of the doubt.  Drugstore crime must be worse than I thought.

    But it didn't stop there.  Next, I noticed that selected skincare products were also now under lock and key.  These tended to be the higher priced items – usually in the $15-20 range.  Apparently, thieves suffering from dry skin, under eye bags or crow's feet don't waste time with  Pond's Cold  Creme or Noxema. They're after the hard stuff; L'Oreal Skin Genesis with Pro-Retinol A is a favorite, as is the popular Olay Regenerist line.  I picture a team of shoplifters scoping out the joint; "Hey, I'll grab the Olay Age-Defying Anti-Wrinkle Eye Cream and when no one's looking, you go for the Regenerating Serum…it's proven to visibly minimize pores."  

    Great.  So now my Firming Serum is also under lock and key.  Maybe it's for the best – the stuff's getting too expensive anyway (as an unintended consequence of their overzealous efforts to deter criminals, Walgreens is probably losing a lot of legitimate sales).

    What's next?  Is Walgreens going to lock up every item in the store?  Is my favorite pharmacy turning into a veritable Fort Knox?  Just about.  This week, to my horror, I discovered an entire shelf of stomach remedies and antacids had joined the forbidden items.  What?  Is there a black market in Maalox?  Are there huge stockpiles of Mylanta and Maximum Strength Zantac stashed away in dingy warehouses around the city?  Are corner drug dealers now trafficking in Pepto Bismol? ("Pssst...over here…I've got some really good stuff this week…you know, the pink stuff…it soothes and coats…").

    I know shoplifting is a legitimate problem.  But this is getting ridiculous.  On the few occasions when I asked a hapless Walgreens clerk to please unlock the case so I could buy something, I quickly regretted it.  Inevitably, the key to the case is nowhere to be found, so the clerk must wander off in search of it – a quest that can take upwards of 15 minutes…if you're lucky.  Sorry, but I don't have the time or patience to wait that long to buy a box of Pepcid AC.  Maybe next time, I'll just buy it from that suspicious looking character on the corner.

  • If  you want to know how old you are, just look in your mailbox.  You can run, but you can't hide — those crafty marketers know your age and virtually everything else about you.  Or at least they think they do.

    Lately, my mailbox has been crammed with glossy catalogs clearly aimed at mid-life females. The brochures have reassuring names like "Time for Me" and "Soft Surroundings" (tagline: "my time. my place. my self.")  I suppose the "time for me" concept makes sense if you're an Empty-Nester, relishing your free time now that the kids are finally out of the house.  Or maybe you're a hard-driving career woman who is re-prioritizing her life after decades in the rat race.  It's high time you put yourself first, right?  Absolutely.  No arguments there.

    The other title makes less sense to me.  Why does one require "soft surroundings" at this stage in life?  Are we that fragile?  That in need of extra pampering?  Apparently so.  One look at the merchandise in these catalogs tells the story;  mohair throws and cashmere shawls figure prominently in the pages of  "Soft Surroundings".  As do lavender-scented booties and Cuddledown robes. 
    The Founder of "Soft Surroundings" introduces this month's catalog with a personal note:  "My home is all about comfort.  I'm there a lot, playing with my dogs – all that unconditional love!"The underlying message seems to be that you've reached a stage in life when you're unfit – or unwilling – to leave the house.  Since you're going to be spending a lot of time at home (presumably alone, or with your Golden Doodle), you might as well be comfortable.  I like comfort as much as the next person, but perhaps they should re-name the catalogs to be a little more direct.  Then again, who is going to order anything from "Rejected By Society", "Alone and Irrelevant", "Crazy Cat Lady", "Time for Spider Veins" or
    "One Step Away from Assisted Living"?

    In addition to shawls, "snuggly" sweaters and hooded caftans ("summon your inner goddess!"), these catalogs also feature a dizzying array of other items specially tailored to the needs of mid-life women.  There are products aimed at easing all manner of foot pain (finally, someone understands me – and my bunions!).  A wide variety of girdle-type (um, body shaper) garments.  "Invisible panel" swimsuits ("look 10 pounds lighter- instantly!"). Numerous miracle weight loss pills.  As well as a wide variety of knit "comfort pants" (I, for one, would never underestimate the appeal of an elasticized waistband).  And of course, there is an endless assortment of exotic facial creams, serums, masks and flesh-toned, adhesive patches that promise "a face lift without the surgery" (I've tried them all…I'm still saving up for the surgery).

    The first time I perused these catalogs, it was a little depressing.  But now, I think they actually serve a purpose.  Thanks to them, I now have a clearer understanding of things.  It's reassuring to know that if, after I've tried every possible wrinkle treatment and body shaper, I still don't see results, all is not lost.  I can just curl up in my snuggly hooded caftan, slip my aching feet into some quilted satin booties, grab a copy  of AARP Magazine and call it a night. 
    How very comforting.

  • As much as I abhor most Reality shows, I, too, have been known to fall under their powerful, evil spell.  My latest guilty pleasure is "Millionaire Matchmaker"
    (I suspect this show is turning into another Bravo mega hit, as they are now running 2 or 3 back-to-back episodes each week).

    This program is such a delicious freak show, it's hard to know where to start.
    I spent the entire first episode just trying to adjust to the Matchmaker's bizarre appearance.  She's obviously had so much "work" done, her face is like a strange, Kabuki mask. This is exacerbated by an odd, Cher-like cascade of long, black hair that partially obscures her pale face.  Since she also totters around on stilettos and favors cleavage-revealing tops, the end result is more drag queen than Beverly Hills businesswoman.  But no matter.  What comes out of the Matchmaker's mouth is far more riveting, and frankly, quite entertaining. I'm really starting to enjoy her blunt, outrageous commentary.  She's often very funny.

    What's not so funny is what transpires between the Matchmaker and her millionaire (male) clients.  It goes without saying that the guys demand only the "hottest", "cutest" babes.  No surprise there.  Inevitably, these Masters of the Universe also request a woman far younger than themselves.  By "far younger", I'm talking really young.  To these guys, 30 is the new 50.  The clients turn up their noses at anyone over 29, regardless of how charming and drop-dead gorgeous they might be (and since this is the "A-List", they are all drop-dead gorgeous; every one of them a "10" or "11").  Although the Matchmaker takes the guys to task for their obnoxious biases ("…when she's forty, you're going to be seventy and  incontinent!"), it falls on deaf ears.  They want what they want – and they get it (one mystery is why these powerful, uber-wealthy dudes even need a matchmaker.  I suspect they don't, and they're just doing the show for publicity or to have their fifteen minutes of fame).

    Of course, we've long known that L.A. is the capital of blatant Age-ism, Looks-Ism and Sex-ism. The horror of "Millionaire Matchmaker" is that it reveals things are actually far worse than we ever  suspected.  Now I understand why even relatively young actresses in Hollywood bemoan the lack of good roles, or feel they're all washed up at thirty-five.  Hell, if "Millionaire Matchmaker" is any indication, a woman over the age of twenty five is damaged goods.  It's scarier than the prices at Fred Segal.

    It's also frankly loathsome to watch the Matchmaker trotting out her "wares" – an actual line up of gorgeous, young things – for the Millionaires to inspect, judge, and find lacking.  It feels like the modern version of Slave Trade, harking back to the days when women were displayed in the town square, to be sold to the highest bidder.  Take away the Beverly Hills office and fancy trappings, and the Matchmaker's "A-list" girls could be hookers at the Bunny Ranch, lining up to be chosen by johns.

    The show is offensive on so many levels, it's almost beyond reproach.  Of course, that's what makes it irresistible.  Week after week, I tune in to stare at the latest train wreck, unable to take my eyes off the carnage.  I keep waiting for one of the Millionaires to pick a woman over thirty.  Of course, that will never happen. 
    But the Matchmaker is right: before they know it, these guys will be seventy, bald, and alone – their twenty-something trophy wives having long ago deserted them for greener pastures.  Now there's a show I want to watch: "Incontinent Ex-Millionaires of Beverly Hills."  I can hardly wait.

  • One of the unavoidable side effects of working in Advertising is that you view commercials with a very jaundiced eye, to say the least.  When I watch a commercial, I don't just see the commercial on the screen; I see the whole back story; I can picture the client meetings…the pitch…even imagine the focus group feedback that influenced the final concept (usually for the worst).  More often than not, I can easily guess the Creative Strategy and the "core idea".  It's usually pretty obvious; most commercials are no more than thinly-disguised Strategy statements.

    It's also easy to spot a client with a "branding problem".  For whatever reason, the client has decided that their brand name has lost its former luster, or that their brand is losing market share to the competition.  One time-honored solution – favored by many clients -  is to mention the brand name often, and in as obtrusive a way as possible, in their tv commercial. 

    My favorite current example of this syndrome is the new Glade air freshener campaign.  I'm fascinated by this campaign in part because of its retro, 1950s "Happy Housewife" feel.  In the spots, a perky suburban housewife introduces her less sophisticated friends to the joys of a fresh, Glade-scented home.  When her buddies drop by for yoga practice, they are greeted with the wonderful scent of "Apple Cinnamon", "Jasmine" and "Clean Linen" wafting through their host's home.  Glade Lady's smug secret?  Glade Scented Gel Plug-Ins, of course.  A few, strategically-placed "Plug-Ins" have transformed her domicile into a fresh-smelling oasis (presumably just in the nick of time, before her sweaty friends get going on their yoga poses).

    What intrigues me most about the spots is their blatant "branding device"; at the end of every spot…after we've heard the name "Glade" mentioned at least a dozen times…Glade Lady turns directly to the camera and winks, "And yes, it's Glade."  I'm always fascinated by the "And yes" part of the line.  Were we doubting that these wondrous new air fresheners were from Glade?  Did a focus group, upon seeing the air fresheners, express surprise that Glade, of all people, turned out such delightful and effective products?  Was Glade getting a reputation for dragging their feet in the innovation department?  I always thought Glade was synonymous with "air fresheners"…but who knows, maybe Air Wick has been cleaning their clocks.

    The latest spot in the campaign is by far my favorite.  It's for Glade's new, "Sense & Spray" Motion Sensor plug-in.  Yes, you heard that right.  Obviously, consumers didn't like the idea of their air fresheners working continuously – even when they're not in the room.  Glade to the rescue!  This new item only emits a puff of fragrance when you walk by.  It's like a mini, plastic Mount Vesuvius, magically emitting a puff of fragrant mist from the top of its white, plastic cone-like container…but only when needed.  Let's hear it for American ingenuity.  The R&D team at Johnson & Johnson must have been working overtime on this one…it's pure genius!  Who says America is out of good ideas?

    I can just picture the poor Creative team when they were handed this assignment.  By this time, they had already established "Glade Lady".  What to do?  The solution: have her sneak around her own home, peeking in windows, and around corners, trying to outsmart the Glade Motion Sensor.  Will she catch it working when she's not in the room?  Of course not!  Ample proof the precious, Glade scented mist isn't being wasted on an empty bathroom – thank God – it's only there when you need it.

    And yes, at the end of the spot, we are reminded once again who makes this irresistible new product. "And yes, it's Glade", chirps the knowing, slightly smug, odor-fighting housewife.  How do I know she's a housewife?  Who else has time to stay home all day, sneaking around the house, checking on air fresheners?